terça-feira, 31 de outubro de 2017

Olá,

A rede de hamburguerias Madero inaugurou nesta terça-feira (31) a primeira unidade da Jeronimo, rede popular na cidade de Curitiba, no Paraná. 
A ideia veio do seu mais novo sócio, Luciano Huck que comprou uma participação minoritária na rede.
O principal diferencial da rede é o preço, quase 45% mais barato – enquanto o do Madero é de R$ 52, o da Jeronimo é de R$ 29, que já inclui hambúrguer, bebida e batata frita. A escolha dos preços mais baixos leva em conta o público alvo da nova marca, “jovens em busca de refeições mais rápidas”
O cardápio é mais enxuto que o do Madero, mas também  conta com opções de salada e lanche “fit”. 
Além da unidade de Curitiba, outras duas já estão planejas, mas ainda sem data prevista de inauguração: Brasília e Porto Alegre. Até o final de 2018, cerca de R$ 60 milhões devem ser investidos no projeto e 20 lojas já devem estar operando.


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